Use the “Competitive analysis” tool

What it is: The Competitive analysis tool performs a detailed comparison of companies across evaluation criteria to assess market positioning.

What it’s for: Used when you want to analyze how companies stack up against one another in a specific market.

Example: "Is Amazon the leader in cloud computing compared to Microsoft and Google?"

Key features:

• Evaluates companies against defined criteria

• Scores and analyzes strengths, weaknesses, and positioning

• Requires prior criteria and company data

• Best for qualitative leadership questions, not just raw numbers